TheTimesKerala
The Campaign : ANNOUNCING THE ALL-KERALA EDITION WITH A LOCAL CAMPAIGN THAT ENGAGED ICONIC LOCAL DELIVERY BOYS & ACTIVATED REVIVAL OF LOCAL FOLK MUSIC TO REACH OVER A MILLION HOMES IN 30 DAYS. The Film : A satire that Celebrates the Competitive Spirit of the Modern Malayalee. An authentic news commentary on the state of Kerala, where Competition breeds Chaos and triggers Innovation. ------------------------------------------