DaysOfHope2013
Saatchi & Saatchi have launched a new campaign to raise the profile of increasing homelessness in major cities across Europe. Called 'Days of Hope', the idea originates from Saatchi & Saatchi Berlin (www.saatchi.de) and focuses on the impact the cold weather has on the many homeless people in Europe. Real people living on the streets are invited to a TV studio to present the weather in place of the regular weather-readers. When presenting the weather, the homeless person will allow the audience to take a closer look at their daily lives and make a request for donations to the charity. For more information pls. visit http://www.facebook.com/DaysofHope2013 or contact heidi.tzavella@saatchi.de
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Description
Saatchi & Saatchi have launched a new campaign to raise the profile of increasing homelessness in major cities across Europe.
Called 'Days of Hope', the idea originates from Saatchi & Saatchi Berlin (www.saatchi.de) and focuses on the impact the cold weather has on the many homeless people in Europe. Real people living on the streets are invited to a TV studio to present the weather in place of the regular weather-readers. When presenting the weather, the homeless person will allow the audience to take a closer look at their daily lives and make a request for donations to the charity.
For more information pls. visit http://www.facebook.com/DaysofHope2013 or contact heidi.tzavella@saatchi.de